Ombre A-Fair is the biggest creative flea market in the capital, where entrepreneurs throughout the country come and showcase their creativity in the fields of apparel, food, photography, music, dance, comedy, theatre and all things fun, to an audience uncountable, over 3 days.
Duration: 1 Year
Core Team: Mehul Sharma, Sifat Khurana, Aparna Gupta, and Lovely Kukreja
Role: Design Strategist
THE COMPETITIVE LANDSCAPE
A LARGE SCALE FREE CREATIVE EVENT
In India, we had 4 major competitors, however, in the capital, New Delhi, we were in a blue ocean. We wanted to create a brand that was accessible, affordable and creative. Hence we decided to forego the entry fee. This decision actually helped us get almost 2X more footfall than what we were expecting. Over the course of 3 days, we got over 70,000 visitors. You can find more information about the competitors in our sponsor pitch document.